Children Events
Anadarko capitalized on the education opportunity of the petroleum industry to employees’ children, as well as diverse groups of children who would not normally be exposed to the energy industry by hosting multiple events geared towards educating children in Science, Technology, Engineering, the Arts and Mathematics (STEAM).
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Objective: promote enthusiasm toward math and science to demonstrate the value of STEAM education and influence retention through employee engagement.
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Communications: large-scale signage and event decor, internal social media, and internal communications through email and intranet site.
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Success: attendance number increased consecutively more than 10% each year and was considered one of the most anticipated events by employees.