Objective: jump start company-wide safety culture with heavy support from the Executive Committee.
 

Communications: flyers and large-scale signage design and production, internal social media postings, and email and intranet site copywriting.
 

Special event: held at each office location with executives handing out breakfast and quirky Valentine’s Day card with safety messaging. 
 

Success: campaign measured by a strong change in company culture based on safety and decrease of number of incidents.