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Houston Rodeo Competitive BBQ Team

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Served as a Co-owner and VP of Marketing and Donor Relations. The Slow Cookers at Play was a competition BBQ team and participated in the Houston Livestock Show & Rodeo’s World Championship BBQ contest. At the cookoff, the team hosted a big party with over 600 party-goers enjoying delicious food, cold beverages, and dancing.

DETAILS BELOW

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  • Objective: Aside from the obvious objective to win in the competition, the team solicited sponsors to cover the large fees to compete.

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  • Communications: Branding, interactive social media, direct email, print pieces plus sponsor banners and team decor.

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  • Success: Sponsor money brought in averaged nearly $20,000 annually. The event consecutively sold out with over 600 attendees each year. Team place 8th in Ribs Category in 2014.

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